Hyundai is running this commercial on tv with the slogan “Respect The Tech” which immediately caught my eye. The commercial shows a robotic woman protecting this guy’s Hyundai from bird droppings. I thought about “Respect The Tech”  and how much potential these words have, conceptually. I have a few poster designs I’ll be showing on here in the next few days, running with this theme. For now, just the slogan.